This is one of my favorite new I Shot Him projects created in collaboration with my buddy,
Carl Bender the Great.

Client
Eat Real Festival

Description
Eat Real combines a state fair, a street-food festival, and a block party to create a celebration of good food. At the Eat Real Festival, participants learn where food comes from, who grows and makes it, and how they make it. Eat Real Festival attendance is 100% free of charge, all food at the festival costs $5 and less, and all food incorporates regionally-sourced, fabulous, and sustainably-produced ingredients. Eat Real’s cause is to promote and teach food craft. This festival affects us by revitalizing regional food systems, building public awareness of and respect for the craft of making good food and encourages the growth of American food entrepreneurs.

Execution
Eat Real held festivals in Oakland and Los Angeles this year and we worked with them to create signage that could be used across two events, reducing costs and weight for our client. We created posters and postcards that, like Eat Real, highlighted regionality. We gave them a pantry of illustrations — literally and figuratively. We created a large collection of food illustrations that could be used in exponentially to place as icons on a map, blown up for a poster or put on a t-shirt.

postcard front

postcard back

stage design

The Festival

below are some photos of the festival in Oakland. Hats off to the folks at Eat Real because the event was awesome.

Process
Below are some concept sketches for the poster.