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I recently had the pleasure of working with Aza Raskin and his team at Massive Health to help visualize a plethora of data that they had gathered about the way we eat. Their app The Eatery has been helping people eat better by recording and photographing what they eat. The app uses the power of crowd-sourcing to help rate foods, and help us understand how and what we eat. Massive Health is currently working on taking The Eatery to the next level, which from what i’ve seen looks really awesome. These guys are brilliant at what their doing, and (excuse the cliche) The Eatery is only the tip of the iceberg.

As for this specific project. It was a huge undertaking and opportunity for both Massive Health and myself. They were sitting on a treasure trove of health data, and they had an opportunity to share it with the media. The challenge for both of us, was that we had a lot to do and only 7 days to get ready for presentations. This meant: 1 day for data analysis and concepting, 1 day for each of the 5 info-graphics, and 1 day for updates and polishing. Normally, this sort of timing becomes a complaint by the designer, but not in this situation. The Massive Health team, specifically Sylvia Cheng, was right there with me on the sleepless nights and long days. She was crunching data, writing copy, critiqueing designs and god only knows what else. Their dedication t0 the project was a huge inspiration. I don’t think I’ve ever worked side by side with a client like that, and it was awesome.

Click on each piece to see it full sized. Check out the data, and i’ve included the original sketches for a few of the piece below.

click here to see full size

click here to see full size

click here to see full size

click here to see full size

Below are some examples of the sketches. I wanted to show them because looking back I can’t believe how vague and rough they are. I drew as little as needed to get the idea out, and then we jumped right into the illustrations.