There’s forty nine million people who think that they know what kind of shit people say. Probably only two or three are actually right on, but even when they are, no one really wants to hear it. And although some of them are pretty hilarious, watching too many over the last few months became a study in formulaic video creation. When does comic timing overtake production value as the driving force in a video, and which is more important? I’ll be the first to say that the content of your picture will always be the most important part of it – you could have an eighty million pixel still camera or a 4K digital video recording device and your projects can still suck. This is exactly the kind of creative truth that makes Instagram so interesting – and I understand that iPhone ownership is not a universal truth – but the idea that everyone could be given the same tool and told to go out a tell the-story-of-your-life-as-it-happens is something that Walter Benjamin might have freaked out over. Art has always been a communications platform, and when the masses have access to its construction processes things can get a little muddy, but letting everyone into the party is ultimately going to be the best way for a medium to truly innovate. So no matter how good or bad the Shit People Say videos may be, I’d rather watch a bunch of shitty videos, crit and over analyze the edits and break down the humor then not have them at all. Cause where would we be then? I bet Rupert Murdoch could tell you.