Marshall McLuhan was a media theorist who wrote about the effects of technology on culture and our relations within that culture. He was known for predicting how our culture would develop…he predicted the World Wide Web almost thirty years before it was invented. He is best known for the book ‘The Medium is the Massage’ created by himself and graphic designer Quentin Fiore. The book was published in 1967 and deals with McLuhan’s saying ‘medium is the message’. Because the typesetter made a mistake, it came back from the printer with the word ‘massage’. McLuhan liked that so much, the typo went in mass printing.

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Marshall McCluhan / Annie Hall scene

Marshall McCluhan / Tom Wolfe

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“First we build the tools, then they build us.”